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In 2010, the eyes of the sporting world were on Wales - and Newport was at the very epicentre of that activity as the Ryder Cup came to Celtic Manor.
Newport recognised the huge business benefits in associating itself with the occasion and commissioned Genesis to create and execute a major hospitality event for leading companies and influencers. We helped design a series of events over the duration and then market them to a diverse range of businesses, using a mix of print, DM and eDM.
The logistical support is described in the event management section, but in marketing terms we branded and promoted the event to ensure the right audience attended and the right messages were communicated. The events were an unqualified success.
Interested in finding out more?
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