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Days Car & Van Hire

Day’s is one of the largest independent car and van hire businesses in Wales; and, like any independent operator in this competitive field, has to work hard against international rivals to get across its brand messages.

 

Genesis was asked to devise a piece of DM that potential corporate clients would retain and refer to, and so stimulate ongoing business.

 

Our solution was a fold-out leaflet that built in a memorable, 3-D sticker that recipients were encouraged to take out and use.

 

The high impact approach generated excellent results: not only did it have a high recall rate with a later telemarketing campaign; many recipients did retain it – and it generated measurable new business over the months ahead.

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Key services delivered on this project:

  • Copywriting
  • Photography
  • Brochure Design
  • Print

Interested in finding out more?

Contact Genesis Marketing & Events Ltd

029 2066 0183