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Washington D.C. Trade Mission

This has proved to be one of the most challenging – and successful – events that Genesis has managed.

 

In 2009, we were asked by the Welsh Assembly to play the pivotal marketing role in attracting businesses from throughout Wales to take part in a trade mission to the USA – centred on Washington but also taking in other important business centres in California, Mexico and Canada. This was to coincide with a major cultural event involving Wales at the Smithsonian.

 

We were set a target of attracting 40 companies. We doubled that number, making this the biggest outward mission ever to leave these shores.

 

We ensured that every participating company was briefed on maximising their involvement, and delivered an entire suite of supporting marketing collateral so that companies and US Government purchasing departments would want to network with the right companies.

 

The event, which involved the First Minister and the US Ambassador, was so successful that a follow-up mission was held in 2010. A significant pipeline of sales, distributorships and new business partnerships was developed – and the benefits are still being realised.

Interested in finding out more?

Contact Genesis Marketing & Events Ltd

029 2066 0183