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QR Codes - @CreativeCardiff

To mark the launch of @Creative Cardiff – a showcase for the city’s creative industries, Cardiff & Co is pushing the boundaries in the use of QR codes.

 

QR codes are a type of matrix barcode (or two-dimensional code) first designed for the motor industry.  The code consists of black modules arranged in a square pattern on a white background and can be scanned with a smart phone to get instant access to websites for the @CreativeCardiff’s launch on 21st September 2011.

 

The codes have also been produced in colour for the first time on this scale and have been designed to incorporate the @ sign to link them to @Creative Cardiff. They provide a direct link to the website www.creativecardiff.org.uk

 

So as to give the target audience the impact, the Genesis team(s) placed the QR codes as floor graphics in shopping centres, on the walls of building and more – all overnight!

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Key services delivered on this project:

  • Wall/Building Event/Sponsor Branding
  • Water Tower Event/Sponsor Branding
  • Floor Graphics
  • Projected Graphics

Interested in finding out more?

Contact Genesis Marketing & Events Ltd

029 2066 0183